But what are the determinant of a community?
With the emergence of the blogs, the internet users became more and more important at the expense of the classical actors (journalists, politicians, ...)
The behavior of the internet users:
An analysis of their behavior on internet explain how is built a community: it s a grouping of people looking for the same interest and seeing regularly the same websites. Their common interest can be video games, books, movies, etc ....
These people gather some information or can sometime improve a content which already exists.
The best example is Myspace where the internet users are actors and creators of the content. By using the new tools of the web2.0, the virtuous circle of writing/reading/writing can be set up. This will attract new readers and keep the "old ones" attracted.
These two components are the basis of a community. The will of the users to improve the community (by posting regularly, commenting, designing the website) makes the difference between an ordinary community and a famous one.
Some business have already find how to use a community to create profits.
Pickspal is a "new" (since november) US website on sport betting based on a very interessant concept.
Its main interest is the convergence of ideas and the comments of subscribers.
The principe is very simple:
- Some experts make a bet
- The subscribers comment it
- The total of comments gives a general tendency
- This tendency is used to bet
This example show us that communities have a real power and can be a profitable market. Knowing how they operate can provide a huge business for companies.